— PROJECT NAME
Inmarsat 'Bring it on'
— ROLE
Senior Creative/
Copywriter
— ASSETS
Event stand, Digital experience, Social, Brochures
The brief – Inmarsat, a new entrant to the aviation connectivity market, had to transform its proposition and profile to compete effectively, engage customers, and stand out in a tech-heavy sector.
The solution – We developed a new identity, Inmarsat Aviation, and positioning, ‘Bring it On’, that challenged the market and reframed the product. Integrated with ultra-targeted digital activation, we used specialist trade shows as our major platform – maximising engagement with hard-to-reach decision-makers.
