— PROJECT NAME
EY Transformations
— ROLE
Senior Creative
— ASSETS
TVC, T5 takeover, OOH, Web, Social snippets
The brief – After a brand relaunch and new strategic proposition of 'Shape The Future with Confidence', EY wanted to challenge businesses to ask, "Will you shape the future, or be shaped by it."
The solution – To tell the story of EY's full spectrum of services, we created an entity of multi-coloured, multi-faceted shapes that transforms everything in its wake. The colourful stream is a positive, aspirational force, which supports and benefits humanity at every touch point. Directed by Rogier Schalken through 'Not to Scale', the campaign culminated in a Heathrow T5 takeover with the creative press expressing their love for the campaign.
