— PROJECT NAME
Rolls-Royce
Intelligent Engine
— ROLE
Creative Director/
Senior Copywriter
— ASSETS
3D model, Video, BTS, Website, Social
— AWARDS
Gold – B2B Marketing Awards
Shortlisted DMA awards
The brief – Rolls-Royce stands for the endless curiosity to bring people, places, and cultures together. But the future of that depends on exploring new potential, pushing new limits, to think in a completely different way and work smarter and faster than ever before. Our brief was to portray the company's pioneering spirit in a unique and memorable way.
The solution – Working closely with Rolls-Royce 3D tech team, we created a working Zeotrope with each layer telling its own story of innovation and achievement. After many prototypes the finished design was the main star in our film.
